Alexey Romanowsky is a Ukrainien motion and graphic designer from Kiev. He specialises in Cinema 4D with his motion graphics and this one blew my mind. It made me want to learn the software so I spoke to Matt Burton down in AV to ask him how he created it, and he said I've seen that before on Cinema 4D it's actually an example file to learn the software, which I thought was super exciting for this guy to have his worked by the company. What I like most about the shapes is how on trend they currently are, we've recently seen a lot of aztec patterns in fashion a couple of years ago and it's started coming through graphic design with minimalistic arrows and hexagons, I think it's good that our industry is picking up on these trends. I released that it was less the software I wanted to learn but more the shapes and slickness of what he's chosen to appear and when it appears. I think I just want my work to ooze this coolness.
Another theme that's really common in Romanowsky's work is his ability to include lighting and colour in his motion graphics, it's not just the shapes that make it cool. I think the neon lighting is something that's making a return in films, especially with a lot retro films we are seeing a rise in, a few really cool seventies themed ones with American Hustle and Inherent Vice. Inherent Vice uses neon lights for it's titles. I think the hard thing with this is that often it can look tacky, so it's a real skill to make it look cool. I feel really inspired by this guys work and if the right topic comes up it might be a cool portfolio of work to draw inspiration from.
http://romanowsky.tumblr.com/
https://vimeo.com/romanowsky
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