Destination Directors - those whose portfolio is so good they get clients coming to them all the time. Jack of all trades with a unique flavour.
Solution Directors - those who come up with solutions for clients to get them to like them.
Blinkink wants all their creative directors to ultimately be destination directors. To get this they encourage and put a lot of emphasis on storytelling. Especially on how they want to make the viewers feel, and encouraging the narrative to work with the viewers eyes closed, not just relying on a set of visuals, the visuals need to be the icing on the cake.
In order to get their creatives to this stage they encourage their creatives to make shorts when they don't have paid work on and use these as "bullets" when they approach advertising agencies, to pull in more paid work.
"Bullets don't need to be expensive but to be strong, have soul, say something about your directorial flair."
The speaker then went on to show videos off the website, which I had already watched in preparation of the talk. Also he showed work that's now a year old if not older (for example last year John Lewis advert and the making of) But on there website they have the latest john lewis advert and he didn't talk about the new stuff which was frustrating.
Joseph Mann's Bullet:
Keaton Henson - Small Hands from Blink on Vimeo.
They found this pulled in a lot of depressing work for Mr Mann so had him make another one, which in turn pulled in the work for the cravendale advert.
'Sandy' by Joseph Mann from Tim Allen on Vimeo.
Cravendale-Barry the biscuit boy from Joseph Mann on Vimeo.
Cravendale - The Making of Barry The Biscuit Boy Sets from Yamination Studios on Vimeo.
It was a little bit upsetting to have spent 8.50 per ticket (I bought two and made my step dad drive) and then eight pound on parking, to have him only say this. What he said isn't actually anything I don't know. He was a little bit disorganised in his presentation style and kept going on tangents and there didn't seem to be much prep gone in to his talk before the show. I was amazed at how many people in the room (at least 60 if not more), and I felt very disappointed. I was also disappointed by the organisation the signage to York St John was appalling and the staff working were quite rude. I think I'll think twice about ever going again. It was just far more hassle than it was worth this year.
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