Career Track Tuesday - How To Stand out from the Crowd

How to stand out from the crowd

What is your online presence?

Your professional digital footprint?

Other Social media, Blogs RSS

Resources.

Social media is good to market your business, or get yourself out there, but it’s really good to find and get oppurtunities. You don’t have time to spend a lot of time on all the sites, but you need to think wheres best to spend your time. This is a skill that can be developed throughout time and some sites can be dropped and new ones will come along. 

Facebook: 

Can use a page to promote business. 

Used for social purposes. Appropriate privacy settings? 25% of people don’t have privacy settings set rightly. 

Because it’s widely use you can use it successfully to market events.

Twitter:

Easy to get dialogue with professionals. 

Easy to follow people without needing authorising. 

Instant dialogue.

Google+: 

Used in conjunction with other google apps.

Youtube:

Video Sharing website

Wordpress:

Most people in the uk use wordpress, standardised free platform. 

Instagram:

Photo sharing. Effects and filters.

Flickr: 

Photosharing

Pintrest:

A way to collect images for inspiration.

Slideshare:

can type in a topic and academics, to research a topic. Like ted talks.

Socialnomics video:

Employers in certain sectors will check your profile. You will be googled. 93% of recruiters will review a candidate's social profile before making a hiring decision.

Are you checking your name and email? Check your digital footprint.
http://www.martinwoods.me.uk/social-profile-checking-tool/

Make sure you delete old stuff. Do you want to be found?

What is your brand? What promotional image do you want people to see?
What are your unique selling points?
What do you want to get out of the world?
Transferrable skills? Confidence, communication.

LINKEDIN
professional social networking site launched in 2003.
313+ million users worldwide (Aug 2014)
30+million students and new grads
13+million users in the UK
2.9 million companies have a page on LI

CV online. But can be more than that.


Benefits
- can build a professional online presence
- add connections
- research companies, industries and grad programs.
- explore opportunities for undecided students
-learn professional networking etiquette

Aim for 100% profile completion. Include deatails of current and past jobs roles.

Everything on Linkedin is public.

GOLDEN RULES
- need a photo to be trusted by employees, think about your photo. What does your picture say about you?
- Your headline indicates who you are! If you put in key words you will come up in more searches.
"Seeking Oppurtunities" People will browse.
- Join relevant Groups.

People aren't going to connect with you unless they know you.

Never send the standardised linkedin request. Make it personal to stand out!

Careful with big chunks of text.

Build your profile, grow your network.

You can have 32,000 connections.

When blogging, employers look for quality not quantity.

Join ACID, anti copywriting in design.